The Juice Plus+ Company
During my time at The Juice Plus+ Company, I collaborated closely with the Social Media Manager and Marketing team to design and photograph products for social media assets that aligned with the brand’s overall message and visual guidelines. I was responsible for creating a range of content, including custom graphics and original photography, ensuring each piece reflected the company's values and aesthetic.
These multimedia assets played a key role in supporting national product launches and strengthening brand visibility across digital platforms. By embedding digital-first storytelling into our campaigns, we contributed to notable audience growth and engagement.
Our efforts resulted in strong social media performance, with engagement rates averaging 6.72% on Instagram and 3.78% on Facebook over a three-month period—well above industry benchmarks.
Artist Stylie
I work closely with flameworker and glass carver Tim Farrell to elevate his brand and showcase his artistry through high-quality photography and engaging video reels. These visual assets are designed to highlight his craftsmanship for future shows and potential clients. My role includes filming, editing in Adobe Premiere Pro, color grading, and selecting music that complements the tone and aesthetic of each piece.